Jazmin Contreras

50 Proyecto Integrador Diseño Gráfico 7° Semestre terms

Aeróbicos Creativos: Verb; Son un proceso de preparación del pensamiento que funciona bien en la publicidad porque usa tanto el corazón como la mente, en lo que se conoce en el desarrollo de la estrategia como recursos (llama- dos) racionales y emocionales. Desarrollado por Linda Conway Correll, catedrática en Sout- heast Missouri State, es un proceso generador de ideas de cuatro pasos; Example: I had no ideas to create this new advertising campaign, so I used creative aerobics to help come up with new ideas.; en: Creative Aerobics .They are a thought preparation process that works well in advertising because it uses both the heart and the mind, in what is known in strategy development as rational and emotional resources (called). Developed by Linda Conway Correll, Professor at Southwest Missouri State, it is a four-step idea-generating process
Afirmación: Noun; Un tipo de estrategia informativa es una afirmación, que es una estrategia enfocada en el producto que está basada en una declaración sobre cómo se desempeñará éste.; Example: The new ad campaign uses an assertion strategy to assure its target market they are the best in the market.; en: Assertion. A type of informational strategy, which is a product-focused strategy that is based on a statement about how the product will perform.
Alcance: Noun; Porcentaje de diferentes hogares o personas expuestas a un vehículo o vehículos de medios por lo menos una vez durante un periodo determinado de tiempo. Porcentaje de la audiencia no duplicada.; Example: The campaign had a national reach by the end of the third phase.; en: Reach. Percentage of different households or people exposed to a vehicle or media vehicles at least once during a specified period of time. Percentage of the audience not duplicated.
Análisis estructural: Adverb; Método de la agencia Leo Burnett para analizar la lógica de la estrategia creativa mientras se desarrolla. Los creativos de Burnett lo usan para mantener la estrategia del mensaje y el concepto creativo trabajando juntos, así como los recursos de la mente y el corazón.; Example: I use structural analysis before getting started on any ad campaign because it helps structure the message that will be said.; en: Structural Analysis. The Leo Burnett agency method of analyzing the logic of creative strategy as it unfolds. Burnett creatives use it to keep the message strategy and creative concept working together, as well as the resources of the mind and heart.
Análisis FODA o DAFO: Noun; Análisis de las fortalezas, debilidades, oportunidades y amenazas de una empresa o marca.; Example: A SWOT analysis enables a company to know how to better make use of its opportunities and improve their weaknesses.; en: SWOT Analysis. An analysis of the strengths, weaknesses, opportunities and threats of a company or brand.
Arquigrafía: Noun; Es la parte de la comunicación visual que se basa en conceptos y elementos gráficos de una marca (logo, paletas de colores, diseño) llevados a la Arquitectura.; Example: For the creation of my graphic design business, I must consider the archigraphy I will apply to the interior of the business in order to achieve a more attractive and inviting place; en: Archigraphy. The technical discipline that programs and projects objects and graphic systems that have an architectural application.
Campaña Publicitaria: Noun; Extenso plan de publicidad para una serie de anuncios diferentes pero relacionados que aparecen en diferentes medios durante un periodo de tiempo determinado.; Example: An advertising campaign will be launched to promote a new line of products.; en: Advertising Campaign. Extensive advertising plan for a series of different but related advertisements that appear on different media for a specified period of time.
Cartelería: Noun; Producto de diseño gráfico y del merchandising para presentar visualmente un mensaje.; Example: It was decided to place posters on the isles where the new product will be shelved.; en: Publicity Boards/Posters. A large printed picture, notice, or advertisement displayed in a public place.
Coleccionismo: Noun & Verb; Actividad que consiste en coleccionar objetos.; Example: The origin of museums have roots in people collecting objects they deemed of great significance and deserving of preservation.; en: Collecting. Bring or gather together, systematically seek and acquire, accumulate and store items over a period of time.
Creatividad Vampiro: Adverb; Un problema particular que enfrentan las grandes ideas es que el mensaje a veces es tan creativo que se recuerda el anuncio pero no el producto. Eso se llama creatividad vampiro y es una de las razones por las que algunos anunciantes se alejan de las estrategias entretenidas o verdaderamente novedosas.; Example: To avoid vampire creativity is to make sure the message is not only clear and impactful, but memorable.; en: Vampire Creativity. One particular problem great ideas face is that the message is sometimes so creative that the ad is remembered but not the product. That's called vampire creativity, and it's one of the reasons some advertisers shy away from entertaining or truly novel strategies.
Diseño Ambiental: Noun; Publicidad a grande escala que es perceptible en el ambiente.; Example: Environmental design takes advantage of urbanism, architecture and the geography of the area.; en: Environmental Design. The process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products.
Diseño Ambiental Clasificación - Ornamental: Noun; Adornan, embellecen el aspecto general de un ambiente o elementos particulares.; Example: Some examples of an ornamental environmental design include: flags, wooden planks and commemorative plaques.; en: Environmental Design Classification - Ornamental. Serving or intended as an ornament; decorative, attractive appearance.
Disposición: Noun; Plan, plano, maquetación o diseño de un espacio o objetos dentro de un espacio.; Example: When dealing with merchandising, you define the layout according to the circulation of clientes through the store.; en: Layout. The way in which the parts of something are arranged or laid out.
Embalaje: Noun; Un tipo de merchandising de la categoría de Presentación o Visual.; Example: Good packaging is not only efficient in terms of space, material usage and cost, but it is also eye-catching and legible.; en: Packaging. The presentation of a person, product, or action in a particular way.
Ergonomía: Noun; Estudia la interacción entre el hombre, su entorno y los objetos.; Example: Ergonomics, under the graphic design vector, is considered when making signage for a space.; en: Ergonomics. The study of people's efficiency in their working environment.
Eslóganes: Noun; Frases que se repiten frecuentemente para proporcionar continuidad a una campaña publicitaria.; Example: That chocolate company has a very memorable slogan.; en: Slogans. Phrases that are frequently repeated to provide continuity to an advertising campaign.
Estrategia Creativa: Noun; La estrategia creativa o estrategia de mensaje es lo que dice un anuncio y la ejecución es cómo lo dice.; Example: Having a clear creative strategy from the beginning helps avoid problems moving forward in the creative process.; en: Creative Strategy. The creative strategy or message strategy is what an ad says and execution is how it says it.
Exposición: Noun; Acción de exponer una cosa para que sea vista, como obras de arte, artículos industriales, etc.; Example: Museums nowadays want dynamic and interactive exhibitions to appeal to the public.; en: Exhibition. A public display of works of art or items of interest, held in an art gallery or museum or at a trade fair.
Interpretar: Verb; Dar o atribuir a algo un significado determinado.; Example: Museums must educate and invite visitors to interpret, according to their own personal experiences, a meaning to the exhibitions.; en: Interpret. A person or personified force who is the source of inspiration for a creative artist.
Lealtad a la Marca: Phrase; Conseguir la fidelidad de un cliente, normalmente por medio de un buen trato, ofertas especiales, regalos etc. y que siga escogiendo la marca sobre otras.; Example: One way to build brand loyalty is by creating promotional advertising campaigns related to new products.; en: Brand Loyalty. The tendency of some consumers to continue buying the same brand of goods rather than competing brands.
Liderazgo: Noun; Condición de líder, ejercicio del liderazgo de un grupo.; Example: Possessing leadership qualities is essential in today's work environment.; en: Leadership. The state or position of being a leader.The action of leading a group of people or an organization.
Llamado a la acción: Phrase; La mayoría de los anuncios terminan con una firma de algún tipo que sirve para identificar a la empresa o la marca, pero también sirve como un llamado a la acción si da una idea al consumidor sobre cómo responder.; en: Call to Action. Most ads end with a signature of some kind that serves to identify the company or brand, but also serves as a call to action if it gives the consumer an idea on how to respond.
Llamado o Recurso: Noun; Un recurso o llamado connecta con alguna emoción que hace que el producto sea particularmente atractivo o interesante, como la seguridad, la estima, el miedo, el sexo y el placer sensorial.; Example: The ad had a sex appeal that made it relevant to their predominatly male audience.; en: Appeal or Resource. A resource or appeal, connects with some emotion that makes the product particularly attractive or interesting, such as security, esteem, fear, sex, and sensory pleasure.
Lluvia de Ideas: Verb; Técnica de pensamiento creativo que utiliza la libre asociación en un ambiente grupal para estimular la inspiración.; Example: Sometimes brainstorming helps filter out all the bad ideas first to get to better ideas by the end.; en: Brainstorming. Creative thinking technique that uses free association in a group setting to stimulate inspiration.
Marketing de Guerrilla: Noun; Forma poco convencional de marketing, como mensajes con tiza en las aceras, que a menudo se asocia con eventos organizados.; Example: BTL o Below the Line advertising products are used for guerrilla marketing.; en: Guerrilla Marketing. Unconventional forms of marketing, such as sidewalk chalk messages, often associated with organized events.
Marketing Viral: Noun; Conocido como marketing de rumor, genera transmisión boca a boca y de hacer que la gente hable sobre el producto.; Example: Viral marketing has now moved online and now relies on people to share about it on social media as well as talking about it offline.; en: Viral Marketing. Known as buzz marketing, it generates word of mouth and gets people talking about the product.
Merchandising de Punto de Venta: Noun; Productos de merchandising que se encuentran donde se encuentra el producto en venta que ayudan a impulsar la compra.; Example: Point of purchase merchandising include floor prints, standees, danglers and others.; en: Point of Purchase Merchandising. Merchandising products that are located where the product is for sale to help drive the purchase.
Micro-Mercadotecnia: Noun; Parte del marketing que tiene por objetivo aumentar la rentabilidad en el punto de venta.; Example: The objective of merchandising is to attract potential customers, help guide the customer to the product and facilitate the purchase.; en: Merchandising. The activity of selling goods, or of trying to sell them, by advertising or displaying them
Mobiliario: Noun; Conjunto de muebles de una casa o de una casa.; Example: Merchandising of the category of seduction uses furniture to decorate and animate a space.; en: Furniture/Furnishings. Furniture, fittings, and other decorative accessories, such as curtains and carpets, for a house or room.
Musa: Noun; Divinidad de la mitología griega. Inspiración que siente el artista.; Example: The word "museum" comes from the Greek word Mouseion which was a temple dedicated to the nine muses.; en: Muse (in Greek and Roman mythology) each of nine goddesses, the daughters of Zeus and Mnemosyne, who preside over the arts and sciences. Inspiration for a creative artist.
Museografía: Noun; Trata especialmente sobre la arquitectura y ordenamiento de las instalaciones de los museos.; Example: The museum has made architecture and museograohy renovations.; en: Museography. Specifically is based on the architecture and ordering of the museum instalaciones.
Museología: Noun; Ciencia del museo, estudia la historia, razón de ser, su función en la sociedad, sistemas de investigación, educación, organización así como la relación que establece con el medio ambiente y los usuarios.; Example: Museology can also be used to study the relationship between Users and Operators and the roles each play in museums.; en: Museology. The science or practice of organizing, arranging, and managing museums.
Piscografía: Noun; Todas las variables psicológicas que se combinan para compartir el interior de cada individuo y ayudar a explicar el comportamiento del consumidor.; Example: It is important to know the psychogaphy of the target market to better cater to their needs according to their behavior.; en: Psychography. All the psychological variables that combine to share the interior of each individual and help explain consumer behavior.
Portafolio: Noun; Es una colección de nuestros trabajos anteriores para presentarnos y definirnos como profesionales ante el mundo laboral.; Example: The most important tool we will use to captivate clients and acquire jobs is our portfolio.; en: Portfolio. A set of pieces of creative work collected by someone to display their skills, especially to a potential employer.
Premisa de Venta: Adverb; Una premisa de venta presenta la lógica detrás de la oferta de venta; es una propuesta sobre la que se basa un argumento o se saca una conclusión.; Example: Laundry detergent adverts use a sales premise that argues they are the best brand because their product cleans all stains unlike their competitors.; en: Sales Premise. A sales premise presents the logic behind the sale offer; it is a proposal on which an argument is based or a conclusion is drawn.
Promoción/Promocionar: Verb; Acción de promocionar a una persona, un producto o un servicio por medio de varios canales de publicidad y promoción.; Example: It’s a graphic designer's job to choose the correct channels to promote their clients' message.; en: Promotion/Promote. Give publicity to (a product, organization, or venture) so as to increase sales or public awareness.
Publicidad Ambiental: Noun; Elemento urbano que cumple una función de difusión, y al mismo tiempo una decorativa, ya que pasa a ser un componente más del paisaje.; Example: An advantage of using outdoor advertising is they provide exposure to almost every adult in a designated geographical market with high frequency.; en: Outdoor Advertising. This marketing form relies on the surroundings to make a point, advertising that reaches consumers when they are outside their homes.
Publicidad de Imagen: Noun; La publicidad de imagen se usa para crear una representación en la mente del consumidor. La imagen adquiere un significado particular basado en las ideas, sentimientos y actitudes que un consumidor tiene sobre un producto, así como sus experiencias pasadas con el producto y su publicidad. La función de la publicidad es indicar las pistas que hagan de estos significados y experiencias una imagen coherente de la marca.; Example: It’s best to use image advertising in products whose image alone appeals to the target market, for example luxury cars or classic shoe brands.; en: Image Advertising. Image advertising is used to create a representation in the mind of the consumer. The image acquires a particular meaning based on the ideas, feelings and attitudes that a consumer has about a product, as well as their past experiences with the product and its advertising. The function of advertising is to indicate the clues that make these meanings and experiences a coherent image of the brand.
Publicidad de Imitación: Phrase; Usar una idea que alguien más haya originado para hacer la publicidad.; Example: As a new designer, we should avoid copycat advertising and instead create new ideas.; en: Copycat Advertising. Using an idea that someone else has come up with to advertise.
Publicidad Engañosa: Phrase; Publicidad que engaña a los consumidores al hacer declaraciones que son falsas o al no presentar toda la información importante.; Example: Misleading advertising can harm the image and reputation of a company.; en: Misleading Advertising. Advertising that misleads consumers by making statements that are false or by not presenting all important information.
Rentabilidad: Noun; Relación existente entre los beneficios que proporciona una determinada operación o cosa y la inversión o el esfuerzo que se ha hecho cuando se trata del rendimiento financiero.; Example: Before making any risky business decisions, one must always measure the profitability compared to the risk.; en: Profitability. The degree to which a business or activity yields profit or financial gain. The state of yielding profit or financial gain.
Ruido Visual: Adjective; Todo lo que puede interferir o distorsionar la entrega del mensaje de publicidad a la audiencia objetivo.; Example: The ad is filled with visual noise, and the message was confusing to read and understand.; en: Visual Noise. Anything that can interfere or distort the delivery of the advertising message to the target audience.
Segmentación de Mercado: Noun; Proceso de dividir un mercado en grupos distintos de compradores que puedan requerir productos por separado o mezclas de marketing.; Example: A market segmentation assures you know who your target market is to then create solemnly for them.; en: Market Segmentation. The process of dividing a market into distinct groups of buyers who may require separate products or marketing mixes.
Señalética: Noun; Es parte de la ciencia de la comunicación visual que estudia las relaciones funcionales entre los signos de orientación en el espacio y los comportamientos de los individuos.; Example: Signage is a technical discipline that collaborates with organizational engineering, architecture and space conditioning.; en: Signage. Signs collectively, especially commercial or public display signs.
Señalización: Noun & Verb; Señal o conjunto de señales que en un lugar proporcionan una información determinada.; Example: An environmental graphic designer projects, designs and constructs signaling systems and other forms of signaling along with other forms of visual comunicación in the man made environment and the natural one.; en: Signal: Convey information or instructions by means of a gesture, action, or sound. Signaling: Instruct (someone) to do something by means of gestures or signs.
Urbanismo: Noun; Estudio de la planificación y ordenación de las ciudades y del territorio. Planificación o diseño de una población.; Example: The architect specialized in urbanism and conceives his plans respecting urbanism rules.; en: Urbanism. The way of life characteristic of cities and towns. The development and planning of cities and towns.
Utilitario: Adjective; Diseñado para ser funcional y no atractivo.; Example: The Bauhaus was all about making objects that were utilitarian and not decorative.; en: Utilitarian. Designed to be useful or practical rather than attractive.
Venta Agresiva: Adverb; Una venta agresiva es un mensaje informativo que está diseñado para tocar la mente y crear una respuesta basada en la lógica.; Example: Use the passive sell technique if you wish to appeal to the feelings of your target market.; en: Hard Sell. A hard sell is an informational message that is designed to touch the mind and create a response based on logic.
Venta Pasiva: Adverb; Una venta pasiva usa los recursos emocionales o imágenes para crear una respuesta basada en actitudes, humor, sueños y sentimientos.; Example: The new ad campaign uses an assertion strategy to assure its target market they are the best in the market.; en: Passive Sell. A passive sell uses emotional resources or images to create a response based on attitudes, mood, dreams, and feelings.
Yuxtaposición: Noun; La yuxtaposición repentina de objetos no relacionados entre sí para atraer el interés, impactar, dejar perplejo o desafiar la comprensión de las personas de ciertas cosas es uno de los secretos comerciales o técnicas de la publicidad y el arte contemporáneo.; Example: The juxtaposition of the funny text and the serious image makes for a bigger impact.; en: Juxtaposition. The sudden juxtaposition of unrelated objects to attract interest, shock, perplex, or challenge people's understanding of certain things is one of the trade secrets or techniques of contemporary art and advertising.