Marketing is about creating relationships with customers that lead to continuous customer satisfaction.
Advertising
noun
The activity or profession of producing advertisements for commercial products or services.
Example: A poster advertising the right to legal advice must be displayed prominently in the charging area of every police station.
fr: La publicité
Brand
noun
A type of product manufactured by a particular company under a particular name.
Example: This is brand loyalty, created by successful marketing.
A company with strong brand loyalty will be able to act as a monopolist in the market they create for their individual product.
fr: Marque
Business
noun
The practice of making one's living by engaging in commerce.
Example: The newspaper industry is a business, the companies need to sell papers and therefore only print stories that are newsworthy, that will sell because they are of public interest.
fr: Entreprise
Buy
verb
Obtain in exchange for payment.
Example: Averil's mother cannot afford to buy her a new dress, and her mother and stepfather's manual unskilled jobs, could mean that the family are lower working class.
fr: Acheter
Commerce
noun
Commerce is the exchange of goods and services, especially on a large scale. It includes legal, economic, political, social, cultural and technological systems that operate in a country or in international trade.
Example: Hong Kong was quickly becoming a centre for business and commerce generating employment and trade opportunities.
fr: Commerce
Communicate
verbe
Share or exchange information, news, or ideas.
Example: Acquiring the language I am currently attempting to acquire will result in me being able communicate more broadly, and I therefore consider it a significant development.
fr: Communiquer
Competitor
noun
A person who takes part in an athletic contest.
Example: However, it may require some investment if a competitor were to challenge the brand.
fr: Concurrente (feminine)
Concurrent (masculine)
Create
verbe
Bring (something) into existence.
Example: They team these people with other people who love to create software just as much as they do.
fr: Créer
customers
noun
A person or organization that buys goods or services from a store or business.
Example: The findings indicate strongly that the role of information in Islamic banks differs culturally in terms transparency in the relationship between the bank and its customers.
fr: Les clients
Deal
noun
An agreement entered into by two or more parties for their mutual benefit, especially in a business or political context.
Example: Over the past ten years Cauchy has done a great deal to formalise the fundamental concepts that our techniques and theories rely upon.
fr: Traiter
Development
noun
The process of starting to experience or suffer from an ailment or feeling.
Example: The relationship between the working class in the East End and their development of entrepreneurial skills is substantially argued and sustained by Hobbs.
fr: Développement
Enterprise
noun
A business or company.
Example: An enterprise is market orientated when it is both customer orientated but also competitor orientated, only this way will it be able to satisfy customers and maintain a competitive advantage.
fr: Entreprise
Exchange
verbe
Give something and receive something of the same kind in return.
Example: Businesses in Europe are more likely to trade to those who use the Euro as there is no need to exchange currency.
fr: Échange
Job
noun
A task or piece of work, especially one that is paid.a task or piece of work, especially one that is paid.
Example: It will try to show how certain knowledge about different stages of job running is the result of cumulative experience.
fr: Emploi
Management
noun
The process of dealing with or controlling things or people.
Example: Management Managers would have the majority of control in the running of the shop.
fr: La gestion
Marketing
noun
The action or business of promoting and selling products or services, including market research and advertising.
Example: The Philippines has limited industries and has not been successful in marketing itself to foreign investment and development in the same way many other Asian countries have been.
fr: Commercialisation
Product
noun
An article or substance that is manufactured or refined for sale.
Example: The company has been chosen on the basis different parameters like brand name, specialty of products etc.
fr: Produit
Promotion
noun
Activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
Example: The promotion of this image through writing and letters was another important aspect of European women's support for Empire-building.
fr: Promotion
Research
noun
The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Example: Their distribution research will have established where the target consumer is likely to shop for the magazine- what is their lifestyle and where are they likely to live.
fr: Recherche
Selling
verbe
Give or hand over (something) in exchange for money.
Example: It has to monetize the government budget deficit by buying government bonds and it also has to defend the exchange rate of the country by buying and selling foreign reserves.
