I create this glossary because I want to study marketing at university. This glossary will help me to learn marketing terms in English. There are 20 definitions of marketing terms.
Absolute advantage
noun
Absolute advantage is when a producer can produce a good or service in greater quantity for the same cost, or the same quantity at a lower cost, than other producers.
Example: This country has an absolute advantage.
fr: Avantage absolu
Algorithm
noun
A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
Example: The algorithm of Instagram has been changed recently.
fr: Algorithme
Autoresponder
noun
A program that sends an automatic form response to incoming emails.
Example: An autorespondeur will send automatic respond to this customer.
fr: Répondeur automatique
Blog
noun
A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
Example: I did a blog to write about my job.
fr: Blog
Brand
noun
The experience a customer has with a product or service that makes it different from others in the same category. More than just a name, a brand is where features, benefits, and customer perceptions meet.
Example: This brand has a very good communication with their customers.
fr: Marque
copywriting
noun
the activity or occupation of writing the text of advertisements or publicity material.
Example: "I've started freelance copywriting in the evenings and on weekends"
fr: rédaction
Devaluation
noun
The reduction in the official value of a currency in relation to other currencies.
Example: "A financial crisis will result in severe devaluation of the country's currency"
fr: Dévaluation
Error 404
noun
File not found, an error your web browser flags. A 404 error message can be the fault of the user (if they mistyped the URL, for example) or the publisher of the website. This can happen when a web page has been deleted and no longer exists, which is also called a broken link.
Example: I tried to go to the website, but it's said ''error 404''.
fr: Erreur 404
Exporting
verb
Send (goods or services) to another country for sale.
Example: "We exported $16 million worth of mussels to Japan"
fr: Exporter
Expropriation
noun
Expropriation is the act of a government claiming privately owned property against the wishes of the owners, ostensibly to be used for the benefit of the overall public.
Example: In the United States, properties are most often expropriated in order to build highways, railroads, airports, or other infrastructure projects.
fr: Expropriation
Hashtag
noun
A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify digital content on a specific topic.
Example: This user used hashtag on his post.
fr: Hashtag
Hyperlink
noun
A link from a hypertext file or document to another location or file, typically activated by clicking on a highlighted word or image on the screen.
Example: This website has a hyperlink to another file.
fr: Hyperlien
Leads
noun
The initiative in an action; an example for others to follow.
Example: A guy takes the leads of the group.
fr: Dirigeant
Mercantilism
noun
Belief in the benefits of profitable trading; commercialism
Example: The mercantilism between China and Canada is good for the economy.
fr: Mercantilisme
Offer
noun
An offer is a piece of content that a reader can learn from or use to their advantage. That might mean a white paper, eBook, trial, webinar, slideshow, consultations.
Example: The customer read an offer on this website today.
fr: Offre
Promotion
noun
The act of furthering the growth or development of something
Example: The company is offering a special promotion to increase sales.
fr: Promotion
Remarketing
noun
Remarketing is the process of reconnecting with previous visitors of your website. It allows you to position targeted ads to a defined audience (one that has previously visited your site) as they browse other pages on the Internet.
Example: ''I will do a remarketing today for the people who visited my website yesterday.''
fr: Remarketing
Revaluation
noun
The increase in the value of one currency vis a vis other currencies.
Example: We will need a revaluation of this product.
fr: Réévaluation
Spam
noun
Inappropriate commercial message of extremely low value.
Example: This page has a lot of spams.
fr: Spam
Wireframe
noun
A wireframe is a layout of a web page that demonstrates what interface elements will exist on key pages.
Example: Wireframes can contain various states of button or menu behaviors.