Hello, my field of study is Business Management. The purpose of my glossary is to help people understand what marketing is.
distribution
noun
The action or process of supplying goods to stores and other businesses that sell to consumers.
Example: "Differing goals and internal environments of departments are a potential source of conflict" (Mullins, 1999: 819) The attempted change effort at C.C.C. has resulted in a movement of the distribution of power within the organisation.
fr: distribution
effective marketing plan
adjective, noun, noun
A marketing plan is a strategic document that specifies your organization's target markets, marketing objectives, programs and activities to achieve them, timescales and the resources to be utilized, according to defined budgets.
Example: Why is it important to have a business effective marketing plan?
fr: plan marketing efficace
evangelism marketing
noun, noun
Evangelism marketing is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it.
Example: Unlike Steve Jobs of Apple, not all CEOs and marketing heads may be quite instinctive, and they need to rely on market data to come up with the right evangelism marketing campaign.
fr: marketing d'évangélisation
feedback from customers
noun, preposition, noun
Customer feedback is information provided by customers about their experience with a product or service.
Example: Fast feedback from customers' enables Dell suppliers to rapidly change product mix and maintain their inventory velocity.
fr: rétroaction des clients
grey market
noun, noun
A grey market is a market in which goods have been manufactured by or with the consent of the brand owner but are sold outside of the brand owners approved distribution channels—an activity that can be perfectly legal.
Example: The "grey market" will be the ones dictating new eating trends (Mintel 2006).
fr: marché gris
influence consumer behaviour
noun, noun, noun
Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regard to a product, service, or company.
Example: Even though businesses have almost no control over these factors, they nonetheless influence consumer behaviour; thus demand (Bowie and Buttle, 2004), and the company must be aware of the differences between the two countries to adapt its strategies to Nepal's environment.
fr: influencer le comportement des consommateurs
marketing communication
noun, noun
The Marketing Communication refers to the means adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase.
Example: This product bundling would help to increase demand. 5.5 marketing communications (Promotion) "marketing communication covers all the tools that hospitality firms can use to communicate with customers, employees and stakeholders" (Bowie and Buttle, 2004: p. 28).
fr: Communication marketing
marketing failure
noun, noun
Market failure is the economic situation defined by an inefficient distribution of goods and services in the free market.
Example: It’s impossible to correct market failures concept without understanding what it exactly is and why it stays.
fr: échec de commercialisation
marketing objectives
noun, noun
Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.
Example: Sell-side 3.1 E-Marketing 3.1.1 Target Marketing Internet marketing has been regarded as 'the application of the internet and related digital technologies to achieve marketing objectives (Chaffey, 2004).
fr: objectifs marketing
marketing plan
noun, noun
A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.
Example: It reviews the whole plan from business description, business environment, marketing plan, infrastructure and support system and finance aspects.
fr: plan de marketing
marketing research
noun, noun
Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers.
Example: The dependent variable is influenced by the independent variable, which appears to be the parent's ability to cope with their child's minor illnesses (quantitative marketing research, 2000).
fr: recherche en marketing
marketing segmentation
noun, noun
Market segmentation is the research that determines how your organization divides its customers or cohort into smaller groups.
Example: The marketing departments pay more attention to the design of it. 3.8 marketing segmentation (Lamb, Hair, McDaniel, 2000) gave a clear definition of marketing segmentation, "The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups" marketing segmentation plays a crucial role in the marketing strategy because it helps to divide customer needs and wants more precisely.
fr: segmentation marketing
money
noun
A current medium of exchange in the form of coins and banknotes; coins and banknotes collectively.
Example: Another important aspect to be noted is the ministers have to now take greater care to see that what they say reflects the purpose of the Act and this involves greater time and money for the Parliament since it has to look at all the notes and see to it that it does not include unnecessary material since the court may rely upon these in the future.
fr: argent
packaging
noun
Materials used to wrap or protect goods.
Example: There are also less packaging materials from agrochemicals, which need to be disposed and of course, less pesticide washings.
fr: emballage
people
noun
Human beings in general or considered collectively.
Example: Adding people is more realistic if planned to have done at the beginning than if the requirement appears after the project has started Subcontracting One way to spread the work over more people is to subcontract (our source) part of the project to another company that specializes in systems development.
fr: gens
place
noun
A particular position or point in space.
Example: I am particularly pleased with the goal that I have set the farm business to achieve, as I feel that it is attainable and having studied the current trends in consumerism, I feel it should guarantee my business a place in the future agricultural market.
fr: endroit
positioning
noun
Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
Example: Images are used sparingly but to good effect with careful positioning to provide a colourful yet coordinated feel.
fr: positionnement
price
noun
The amount of money expected, required, or given in payment for something.
Example: The difference between the market price and exercise price of options is the expense to the shareholder and compensation to the employee.
fr: prix
product
noun
An article or substance that is manufactured or refined for sale.
Example: The findings of this study can be transferred to Britain, through multiple Media Sources people are constantly bombarded with adverts, telling them that to buy a product which will make them happier, after buying the product and a new advert is released informing the consumer that everyone now owns something better.
The average level of well-being for this person decreases and in order to raise it they believe there must conform and buy the new product.
fr: produit
promotion
noun
Activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
Example: Wholesaling is creating a separate kind of market for Fabindia and by giving it due importance, it has kept all its selling options open. 3.4 promotion - Marketing Communications The place for marketing communication in the mix of Fabindia is interesting.
