1. To fight fast fashion

Fast fashion involves the rapid design, production, distribution, and marketing of clothing. This means that every season, there are new designs of clothes with a large quantity and variety, often without the previous garments being sold. As a result, a significant amount of clothing from previous seasons ends up in the trash, with approximately 85% of all textiles being discarded each year. This is where eco-friendly clothing comes in, as it addresses this issue by using recycled materials, such as plastic, to create new products.However, the production of these eco-friendly clothes should also be done in a sustainable manner, to avoid overproduction and excessive waste.

2. To reduce greenhouse gas production

During the production process, a significant amount of non-renewable resources, water, and energy are required, resulting in a high level of greenhouse gas emissions. For instance, the production a single cotton shirt requires 700 gallons of water, while a pair of jeans requires 2000 gallons. This makes the fashion industry the second largest polluter of water in the world. Therefore, it is important to consider purchasing eco-friendly clothing, as it aims to minimize a number of resources used and promote longevity in its use.

3. To have clothes for life

How many times have you worn a piece of clothing and it fell apart after five wears? This frustrating experience can be avoided with the use of eco-friendly clothing. These garments are specifically designed to withstand multiple wears and washes, ensuring longevity. While they may be more expensive initially, the investment pays off in the long run.