If you've ever thought about becoming a digital marketing specialist, then this article is for you. It gives a simple look at what a digital marketing specialist does, and gives you all the information you need to easily understand the job.
You work to help businesses grow online. You use and create strategies to get more engagement. It is both creative and analytical, because you need to be able to understand the results and data you get to make your approach better. You use social media, ads and content mostly.
They create online ads, they manage social media, they analyse the data received, they write content, they plan marketing campagains and they use KPIs to track their results.
They brainstorm ideas, they schedules posts, they check their ads' performance, they answer comments, they also track their results.
They can work in offices, in marketing agencies or simply from home, this job is very flexible, because it is mostly online.
There are college programes, online courses or certifications ( like google ads or Meta). The best way to learn though is through real-life experiences such as internships and small job opportunites.
Around 56 833$/year is the average base pay in Canada for a digital marketing specialist.
Training in social media tools ( like Meta business suite ), SEO and SEM, content creation and analytics.
There is high screen time which can be bad for the eyes, the posture and the brain receptors. The platforms are also constantly changing so you have to be able to keep up.
Not so much, because some tasks can be automated like data nalytics, but human creativity and strategy is irreplacable, and without it, AI would just keep reusing the same strategies over and over again.
Ususally around 60 years, but it really depends since the work is very flexible and doesn't require physical labor.
Overall, digital marketing is a flexible career in a field that changes quickly. People that can adapt and keep learning and stay creative can do really well in it.