If you have ever thought about becoming a marketing executive, then this article is for you. You'll learn everything you ever wanted to know about becoming a marketing executive, where marketing executives work, how much they get paid, what kind of additional in-service training they need, how you can become a marketing executive, some of the dangers involved in the job, when you can expect to retire and how you can make difference in the lives of the people you serve.
Being a marketing executive means to direct the marketing of a company’s products or services. We know the company’s product line, historical market, potential market, media costs, media response, and budgeting issues. We often have to be intimate with a number of advertising media, such as radio, television, phone solicitation, mail campaigns, and promotional events.
Marketing takes three basic forms: Positive marketing which means the benefits of the product or service, there's also the educational marketing where we develop a demand for the product by educating people about their needs, and negative marketing where we reveal the flaws in a competitor’s product. By knowing when to do which and how is where both the science and art that marketing executives do.
Most marketing executives spend significant time analyzing demographics, regional sales figures, and the competition. A marketing executive has to be able to recognize “unexplored potentialities” that can turn a low-selling item into a large-selling item, and a large-selling item into a mega-hit. The pressure is significant, but it has one advantage, Marketers always know how they’re doing, as tracked by an increase or decrease in sales. So, marketers go to external events to drive demand for a product in one direction or another; it’s the marketer’s job to respond to these shifts and take advantage of them. Excuses for low sales don’t go over well. Marketers often work hand-in-hand with developers, advertisers, and production managers to ensure a product’s successful promotion.
Marketing executives work in many places like businesses, marketing agencies, media companies, non-profits, and even the government. They help promote products, services, or ideas. Some also work as freelancers, offering marketing help to small businesses. Anywhere something needs to be advertised or shared, a marketing executive can be there.
Marketing executives have no formal educational requirements, but most employers require a college degree. Valued courses include marketing, statistics, advertising, Psychology, Sociology, business, finance, economics, and history. Communication skills are very important, so any writing experience is appreciated.
Entry-level positions start at $60,029 per year, while most experienced workers make up to $155,263 per year.
There's not really additional training but ambitious employees use their few spare hours to get graduate degrees in marketing, finance, or advertising to help them advance beyond their current positions.
Being a marketing executive can be stressful. There are tight deadlines, high targets to reach, and sometimes long working hours. It can get tiring when handling many projects at once. Marketing trends change fast, so you always need to keep learning. If a campaign doesn’t go well, the marketing team might get blamed. All of this can lead to feeling tired or burnt out.
Marketing executives are not likely to be fully replaced by robots anytime soon. While some tasks like data analysis or scheduling ads can be done by AI, marketing still needs creativity, human connection, and strategic thinking things robots can’t fully do. Marketing executives makes decisions based on emotions, culture, and trends, which are hard for machines to understand. So, while technology will help them but, it won’t replace them completely.
The retirement age for marketing executives can vary depending on the individual and their career goals. For example, in Canada, the typical retirement age is around 65, but some marketing executives may choose to retire earlier, in their 50s or 60s, if they’ve achieved their career goals or built up savings. Others might continue working longer, especially if they enjoy their job or take on advisory or consulting roles in marketing. It really depends on preferences, health, and financial situation. If you pass up opportunities, you might regret not growing or learning new things. You could also miss out on valuable connections or wonder what could have been if you had taken the chance.
As a student studying business management and aiming to be a marketing executive, I will focus on improving my communication skills, learning digital marketing tools, and staying updated on industry trends. When I go to university, where I will specialize more, I will aim to network with professionals and gain hands-on experience.
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